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Billions Spent on Food Ads for Kids

Is anyone surprised by the number? Apparently, the 44 largest food and beverage companies in the U.S. spent around $1.6 billion in 2006 in advertisements targeting children and teens, according to a Federal Trade Commission report.

And the other non-surprise? Most of these products are the unhealthy variety, which includes, sodas and sugary cereals. The FTC used confidential financial data directly from the companies themselves.

This could be the turning point for shift in how we allow ads to be directed at kids. A lot of parents and lawmakers are of the opinion that companies should use these billions to push healthy snacks, fruits, veggies, instead. The FTC report, could be the final push to actually make this happen.

What parents can do in the meanwhile is to prepare balanced diets for their children, model good eating behavior, and shut off the TV during commercials.


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