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Turning your Black Friday into Pink Friday

Based in Europe, it is so fascinating for me to read my American co-bloggers’ stories about the craziness of Black Friday. Imagine my delight when browsing around cancer sites to find that there is actually a less profit-oriented, more benevolent alternative – the Pink Friday.

For the second year in a row, the retailer group Systemax Inc. decided to combine profit-making with charity work. Systemax owns CompUSA and TigerDirect which sell technology and electronic products all over the US. Here is how Systemax proposes the turn your Black Friday into Pink:

  • CompUSA and TigerDirect will make a guaranteed minimum donation of $100,000 to Susan G. Komen for the Cure
  • Customer are encouraged to do make donation themselves on-site or on-line.
  • A live webcast will be available on and from 8:00 a.m. to 5:00 p.m. on Friday, November 28 “in which limited quantities of products will be sold at 50 percent off their list price, with the full proceeds of the sale products going directly to Komen.”

Another publicity stunt to increase sales? Maybe. However, if cancer research can benefit from it, why not? Systemax raised $200,000 for Komen last year and it hopes to exceed the $250,000 mark this year.

Susan G. Kome for the Cure is the world’s largest breast cancer organization and is supporting and funding breast cancer research all over the globe.

So are you ready to paint your Friday pink?

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