AAP Displeased With Baby Advertisements
If you leaf through your baby or parenting magazine you’d be sure to find one of those cute pictures of babies, pictures that will tug at any mommy’s heart. Unfortunately, the American Academy of Pediatrics (AAP) is not pleased with many of them. Not in the least, according to this US News report. Because most of the pictures, especially those of sleeping babies do not reflect the safety guidelines to prevent sudden infant death (SIDS) as recommended by the AAP. Great photos as they are, they nevertheless set a bad example to parents and care givers.
Baby Ad Inconsistencies in Regards to SIDS:
- Babies sleeping on their tummies. The AAP and other health organizations have been advocating the “Back to Sleep” campaign to prevent SIDS.
- Babies on soft surfaces. The AAP discourages the use of pillows and soft blankets to prevent suffocation and overheating. Overheating is another factor that causes SIDS.
- Babies co-sleeping with mommy. There is nothing sweeter than a sleeping Madonna and her child. The AAP doesn’t think so because it is strongly against co-sleeping even though many other groups advocate co-sleeping for the sake of mom-baby bonding and promoting breastfeeding.
- Babies co-sleeping with other babies. The picture of Jennifer Lopez’s twins Max and Em sleeping in the same crib was really a slap at AAP’s face. I have twins myself and I admit I never let them sleep in the same crib mainly for practical reasons – they slept better that way and were less likely to disturb each other when one wakes up. But I know twins who couldn’t sleep away from each other.
Clearly, there is a big difference between what is safe and what makes a good photo. From a photographer’s view for example babies may look cuter “bottoms up.” And ads are all about photos that are cute and appealing and nice to look at. Plus the artistic license, of course.
What do you think?
Do you think the AAP has the right to “police” baby photos in ads, print and web media for safety reasons?
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Babiesonline (Shannon Anderson) says...
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Danielle says...
I suppose I can understand where they’re coming from.. but why not just simply get these companies to put a warning somewhere in their ads about these things, rather than just completely do away with them… ?
DawnAllcot (DawnAllcot) says...
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Dawn Allcot says...
Hmm… I’m torn on this, really. On the one hand, I want to say people shouldn’t “believe” everything they see/hear/read in the media (especially advertisements).
On the other hand, I do cringe when I see babies cuddled up in blankets in advertisements, so the AAP has a point.
I don’t think disclaimers would help… who really reads fine print disclaimers on anything?
It’s very much the same situation as showing those beautiful layette sets with the crib bumpers on display.
I think maybe in portraits and pictures–things that are clearly “artwork” it should be allowed to “pose” a baby however the photographer sees fit, however, for more realistic ads that are supposed to be depicting lifelike situations, they should stick to safe sleeping practices. (which, to me, includes co-sleeping in a safe environment.) Science-mom, I think you handled that little topic nicely & diplomatically in this post.